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Newsletter June 2016: Focus on the juice market before summer

16 June 2016

The ambient section drags the juice market down, in contrast to a fastgrowing chilled section.

SEGMENTS

JFC (Juice From Concentrate) and nectars are loosing ground to pure juices, a segment with a still positive growth.

BRANDS

Regression of the ambient section exclusively due to Private Labels 

PACKAGING

Plastic is constantly gaining ground!

FLAVORS

Apple: a continued success

ORGANIC

Pure juices and nectars perform very well, and Private Labels are well represented.

DISTRIBUTION NETWORKS

Drive-in: an appropriate network for the ambient juice market

SEGMENTS 

 Pure juice, a healthy sector with almost 90% of the gains

BRANDS

The Private Labels growth contrasts with their evolution in the other sections

PACKAGING

Plastic: a still dynamic material!

FLAVORS

In the chilled section, the ‘Top 5’ as a whole performs

ORGANIC

Private Labels are increasing remarkably

DISTRIBUTION NETWORKS

Drive is still growing

Source: NIELSEN, HMSM+OBDS+DRIVE, Market Share and evolution in volume, Mobile Annual Trend (MAT) at P04 on 17/04/2016
HMSM : HyperMarket Supermarket
OBDS : Own Brand Dominated Supermarkets