Sugar
Reducing sugar content is close to our heart. The R&D teams at our various sites are working to innovate and offer solutions accessible to everyone – responsible products that combine nutritional balance with indulgence!
Les Désucrés: An Innovation from the JFA Site
A large part of the JFA site’s activity involves packaging fruit juices, which naturally contain sugars from the fruit. To allow as many people as possible to keep enjoying the benefits of pure fruit juice, we have developed a groundbreaking process – the first of its kind in the juice and beverage aisle – that removes sugars through filtration alone, with no other treatment or additive.
This process took two years of R&D work and testing to perfect, and once again sets us apart from the competition. We can now offer juices with 30% less sugar (compared to equivalent pure fruit juices), and we will be able to meet consumer demand for even lower sugar content in the future! The first products were launched under the Cidou brand as “Les Désucrés.”
L'Abeille Leading the Way in Less Sugary Drinks
With more than a century of expertise, the L'Abeille site specializes in producing sparkling drinks enjoyed both for their thirst-quenching qualities and for the pleasure they bring.
That said, without compromising on taste or indulgence, our teams have spent years developing recipes with progressively less sugar, helping to lower overall sugar consumption. Over the past five years, this reduction has exceeded 20%, achieved through small, gradual steps so as not to disappoint consumers’ sometimes conflicting expectations.
This long-term trend shows no sign of slowing – in fact, it is accelerating: this year, alongside a new range of tea-based drinks, fruit juices and flavoured waters, we have introduced brand-new recipes with sugar content reduced by a further 10%!